That successful score from Jaws set the standard for background music within shark films. Even educational documentaries are not immune to infusing a dangerous tone into otherwise harmless background music. While subtle in nature, this sort of music provokes a fearful mood within the audience. The result is powerful and extremely counteractive to educational messaging.
Sharks are constantly targeted with negative imagery even beyond the music. From biased and inaccurate news reporting, to sensationalized media stories, sharks can’t seem to shake off the perpetual villain stereotype. Unfortunately, the future of sharks in our oceans has hit a crossroad. Even the most subtle behaviors can have dramatic consequences for these animals. We must be vigilant with the narrative we are creating.
Study after study has taught us that a well-informed public possessing a positive attitude regarding a species is far more likely to support their conservation and actively engage in sustainable behaviors. Statistically, this demographic is also far more likely to address policymakers, donate to causes, and become an active champion for conservation.
With that said, our “More than Myth” campaign is dedicated to combatting the stereotypes with some positive shark imagery!